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Green Consumption Research

Green Light, a research conducted by the Guardian about green consumerism in UK. Understanding people attitudes towards “green and ethical consumption” is paramount to convey effective message to the audience.
Here they setup a framework to support communication strategies.
It’s just an abstract, but as far as I can understand it… we can decide to be optimistic. Good, clear and transparent information aimed to inform and educate people can be a good way to connnect with a relevant part of the population (Positive Choosers + Committed 39%). Moreover, their virtuous behaviour con further influence a part of the Conveniently Conscious (35%). Not bad, isn’t it?
Via Fluido

Increase awareness, informing and educating target?
Look at this:

Campaign Against Real Life