It is an interesting guide on how to answer the question: to blog or not to blog?
I think it is a very useful paper, there are lot of suggestions and insights.
This is their suggested 4 steps process to decide about blogging
And what's more they designed this blog wheel that is a very efficient graphic tool
What's more it can be easily adapted (changing slices' volume) to depict strategic use or intention of blogging (which slices changes and how much do they?)
Here you can download the enire paper: The business value of blogging.
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
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