My interest about Social Media is getting higher and higher.
But, to be honest, I hardly realize how they can be profitable in return terms.
If anyone has case studies to share, please post a comment.
I want to call your attention on this white paper by Dennis McDonald: How to develop a Business-Aligned Social Media & Social Networking Strategy.
The framework is formed by three main steps:
1 -Setting Goals and Metrics
2 - Describing involved Organizational Functions
3 - Decribing Social Media Initiatives
Very worth reading.
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