
First three commercials have price at their core:
1. Asda 64% Fallon
2. Aldi 53% McCann Erickson Manchester
3. B&Q 53% Rapier
2. Aldi 53% McCann Erickson Manchester
3. B&Q 53% Rapier
http://www.marketingmagazine.co.uk/adwatch/
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