Here is a forecast by Forrester

The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
An here the predicted timing

But don't forget to read the entire post from Jeremiah's blog, here
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