Thanks to BrandRepublic it is possible to bowse the winning projects of Digital Awards 2007
Don't forget to check out "Nike+". In that case the new product was boosted by a great digital project which attracted, inspired and motivated an entire community. The overall integrated campaign is an outstanding example of engaging communication.
But, most of all, what I really appreciate in this project is its ability to deliver value to the community.
I really liked also "Philips a Simple Switch". When you have to make people really do something, choosing the right gratification is often the hardest part. Charities know it well: you have to convince your audience that their help will actually make a difference.
In this digital project Unit9 greatly dramatized the concept.
Looking forward to seeing who will win in 2008
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