It's a powerful tool that allows to explore brands' performance as to the four identified key-dimensions of Relevance, Esteem, Differentiation, and Knowledge.
Here a graph with Audi, BMW, and Toyota
Tuesday, October 21, 2008
Y&R Brand Asset Valuator
Promoting their new book The Brand Bubble, at Young & Rubicam decided to give a sample of their Brand Asset Valuator.
It's a powerful tool that allows to explore brands' performance as to the four identified key-dimensions of Relevance, Esteem, Differentiation, and Knowledge.
Here a graph with Audi, BMW, and Toyota
It's a powerful tool that allows to explore brands' performance as to the four identified key-dimensions of Relevance, Esteem, Differentiation, and Knowledge.
Here a graph with Audi, BMW, and Toyota
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